Wednesday, May 17, 2017
NLA and NSVRC Raise Awareness of Sexual Assault By Hired Drivers
The responsibilities of Ed Grech, CEO of Grech Motors, includes managing the daily operations and the marketing aspects of the company. Their company manufactures and sells high-end buses and Sprinter vans. Ed Grech also gives back to the automotive community by being a sponsor for organizations like the National Limousine Association (NLA).
In response to an increase of alleged sexual assaults involving ride-hailing apps, National Limousine Association’s Ride Responsibly initiative and the National Sexual Violence Resource Center (NSVRC) are collaborating to help spread awareness. This campaign debuts with an educational video, which will star activist and actress Pamela Anderson.
“The Driving Game!” is a video that aims to educate passengers who use vehicle-hailing apps to be more vigilant, as well as to improve their overall safety. Lighthearted in tone, the Public Service Announcement (PSA) emphasizes one crucial point: Passengers cannot always vet their drivers, but the application’s owners should be able to.
According to Gary Buffo, president of the NLA, their partnership with the NSVRC is crucial in bringing awareness to this problem. Part of their goal is to establish a better nationwide standard when it comes to background checks, including collecting finger prints and requiring drug tests.
The NSRVC produces and distributes resources that advocate stricter regulations to increase rider safety. It collaborates with various associations such as NLA, working to create various awareness campaigns in order to bring these issues to light.
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